Person Reading Marketing Report

Marketing and Communications

Communicate your brand.
In 1952, The Conference Board debuted its first marketing conference in New York City. Today we host more than 28 events related to marketing, branding, and communications. Through an extended network and the strong statistical base of our Consumer Research Center, we offer senior marketing and communications executives the opportunities to share knowledge about branding strategies, innovations, and building employee brands.

Featured Programs:

The Consumer Research Center (www.conference-board.org/economics/crc.cfm)

Consumer Spending Trends (www.consumerspendingtrends.org/)

Consumer Internet Barometer (www.consumerinternetbarometer.us/)

Latest News

Jonathan Spector Talks About The New Customer Experience Model
Jonathan Spector, CEO of The Conference Board, discussed the benefits and implications of substantially greater customer participation in the running of companies on The CEO Show with Robert Reiss.

Events/Forums

Conferences

Corporate Reputation and Communication Conference
Overcoming Obstacles to Gain Competitive Advantage

Extending Your Brand to Employees Conference
Cultivating Engaged Employees for Satisfied Customers and Life-Long Profit

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Councils

Council of Marketing Executives II
Explores the current trends impacting the marketing of products and services to consumers and businesses.

Council on Corporate Brand Management
Provides state-of-the-art discussion leadership focusing on key branding issues and management practice.

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Research Working Group

Measuring and Managing Return on Marketing Investment
This Research Working Group will address quantifying marketing results that are specifically tied to financial objectives.

Stakeholder Engagement on the Global Stage/Special Focus: China
This working group will provide companies with the opportunity to meet with corporate peers and international nongovernmental organizations (NGOs) and stakeholder leaders to build relationships and learn from one another.

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Webcast

Reaching Business Goals Through Corporate Blogging and Other Forms of Social Media

Communicating During Uncertainty and Turbulent Times

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Publications

Executive Action Reports

What Others Think of You Matters: Manage and Boost Your Corporate Reputation Using Social Media
Podcasts. Blogs. Virtual Worlds. Today's media landscape is evolving, stretching far beyond traditional radio, television, and print, and the days of managing your company's reputation with just a press release are history.

Connecting Emotions and Personality to Your Corporate Image and Brands

When it comes to building and maintaining a corporate brand, today's democratized market is no place for top-down, hierarchical thinking. In this climate, an authoritative tone is as apt to cause resentment as it is to increase sales.

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Research Reports

A Marketer's Guide to Discretionary Income

About 73 million households in the United States have some discretionary income at their disposal, up from nearly 57 million in 2002.

The Global Luxury Market
This report offers a cross-cultural perspective on consumers' attitudes toward luxury and explores how those attitudes influence consumers in different markets.